https://www.sempl.si/news/how-impatient-are-you/
https://neurosciencenews.com/impatience-psychology-25622/
https://www.bizspace.co.uk/news/has-technology-made-customers-more-impatient/#:~:text=Interparcel.com%2C%20an%20online%20parcel,in%20the%20last%20five%20years.
Has technology made customers more impatient?
Research suggests that technology is making us more impatient, so how can you make sure your business meets customers’ expectations?
The study found the following average patience times:
- Waiting for a pay rise: no more than 21 months
- Waiting for a web page to load: under 10 seconds
- Waiting for a parcel to arrive: four and a half days
- Sitting in traffic before becoming angry: 13 minutes
- Being kept on hold on the phone: eight minutes
https://www.ohio.edu/news/2020/07/recently-published-ohio-study-reveals-humans-are-impatient-even-down-seconds
Recently published OHIO study reveals humans are impatient, even down to seconds
https://news.ycombinator.com/item?id=465869
Half a second delay caused a 20% drop in traffic
https://www.gigaspaces.com/blog/amazon-found-every-100ms-of-latency-cost-them-1-in-sales
Amazon Found Every 100ms of Latency Cost them 1% in Sales
https://www.datacenterdynamics.com/en/news/cracking-latency-in-the-cloud-2/
The cost of Latency
There have been some studies that have examined overall website performance with respect to latency. For example, every drop of 20ms of network latency will result in a 7-15% decrease in page load times.
https://blog.hubspot.com/marketing/page-load-time-conversion-rates#website-load-time
https://www.bigcommerce.com/glossary/page-load/
In fact, a one-second delay in page load time has been shown to cause a 7 percent loss in conversion and 11 percent fewer page views. For an online store earning $50,000 a day, that one-second delay adds up to more than $1 million in lost sales each year (1).
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